Magellan are a motorcycle holiday tour company which focus on giving guests adventures on two wheels across the world but with the reassurances and camaraderie a group trip can provide. The company has expanded rapidly and was looking to both update it’s brand its online presence.Magellan approached Foundry to help position the business for growth providing an accessible look and feel that is more friendly professional tour company than masculine biker brand.

An icon with a twist

The identity reflects the two main aspects of the business – both a route marker, which are used throughout the tours, and a motorcycle helmet, giving a nod to the nature of the trips. This simplicity of the icon and it’s ease of application lends itself to the wide variety of applications the company has across the world and provides them with a distinctive ownable graphic making a Magellan tour easy to identify.

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