Merchant House
Merchant House was a new city centre hotel wanting to capture a slice of the growing business travel accommodation market. In an industry dominated by large chains it was imperative they stood out as a no nonsense, niche hotel offering a less generic experience.
The Victorian building was restored and refreshed internally and needed a brand identity to reflect them as elegant, professional and no nonsense. The logotype reflects the original use of the building and plays on the heritage of the stamps used on merchant boxes.
From concept to reality
The new brand identity is communicated across multiple touchpoints including signage, conference materials, stationary and advertising – including a modern rubber stamp for takeaway business breakfast bags taking the idea of stamping on Merchant’s boxes full circle.
