Penzance Dry Dock

The Dry Dock in Penzance was Europe’s first working dry dock. Following major investment in their state-of-the-art facilities which now offer engineering as well as the better known marine offering, Foundry was contracted to develop a new showcase brand and website.

Blending the Dry Dock’s traditional values with the latest engineering facilities, the new brand needed a presence that reflected what they now stood for. We created a logo with a heavy industrial edge that echoes the shape of the dry dock itself. The brand uses a limited colour palette that distinctly captured the masculine heavy engineering target market and yet distinguishes the Dry Dock from its competitors.