Skybus

Skybus

Skybus is a single route airline servicing the Isles of Scilly. With short flight times serviced by smaller aeroplanes the experience is quite different to larger, more impersonal operators and so the Skybus team wanted to create a stronger visual identity to showcase this and help them stand out.

Our solution was to develop an illustration unique to Skybus which combines both colours from the corporate identity of the parent company and shapes reflective of the low lying islands the planes service. The illustration has been implemented across the airline and specifically adapted for painting on plane tail fins providing a striking new look.

 

Improving the customer journey

With three departure airports it was important that the customers could find Skybus in busy airport environments servicing other destinations. We developed touchpoints at Exeter Airport – from luggage tags through to signage and check-in desks, all to simplify the customer journey and improve their experience.

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