Willow & Stone
Willow & Stone are period ironmongers with a successful high street store. Foundry has had a longstanding relationship with their team and are proud to have helped grow their business online. We’ve worked closely to determine the values and personality of the shop that sets Willow & Stone apart identifying how best to reflect these customer services online.
With increasing repeat visits and customer retention in mind, we introduced ‘How to’ guides giving more product details, better social media integration and more of the brand story of Willow & Stone told through stunning new images by Anya Rice. By using a careful graphic framework internal staff can now update the site whilst maintaining the same visual look and feel easily.
Simplify shopping
Our research told us that filtering the search results was the most important area we needed to develop. Working in partnership with the internal team we completely reviewed the product categories, filters and fields and added to on the fly updating to help people get to the product they want faster.
Customer engagement
Foundry worked closely with build partners Digital Web Media to deliver a complete user journey from UX and wireframes through to the creative of the user interface. We built on the visual language of the physical space, reflecting the heritage colours with associated fonts and combined these with great photography and intuitive design to give Willow & Stone a distinctive and personable online space.
